Top Performing Creative
SmarterSends automatically evaluates all the mailings sent during the selected date range and identifies the Top or Best performing mailing during that date range. We use the CTOR (Click to Open Rate) to identify the best performing mailings. If there are more than one mailing with the best CTOR rate, we show the one with the highest Sent count.
You'll see a thumbnail of the mailing creative on the left with the Subject and Mailing name below.
On the right, you'll see the aggregate metrics for this mailing:
- Date Sent
- Target List
- Sent
- Unique Opens
- Open Rate
- Unique Clicks
- CTOR
- Suppressed
- Undeliverable
- Unsubscribes
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