Enable SMS/MMS

SmarterSends supports sending SMS/MMS for the following providers:

• Braze
• Cordial
• Iterable

SMS Template Building Best Practices (All Providers)

• Decide what is “fixed” vs. “editable”
  • Fixed (template-level or integration-level): Provider configuration, sending number/short code, compliance footer pattern, and any boilerplate text you always include. Lock From Name if it should not change.
  • Editable (content areas): Offer text, promo codes, event dates, landing-page URLs, legal fine print variants, hero image (for MMS-only templates), or optional blocks (using show-hide).
• Keep SMS length in check
  • Use max_sms_length to warn editors. Recommend concise copy and use of link shorteners.
• Conditional content blocks
  • Wrap optional sections with {%conditional-{ID}-begin%} ... {%conditional-{ID}-end%}. If the corresponding content area is empty, SmarterSends removes the whole block.
• URL handling
  • Use the append-to-urls content area to safely add campaign codes or UTM parameters. Configure allowed domains to avoid altering vendor or third-party URLs unintentionally.

Frequently Asked Questions

• Q: Where do I configure the actual phone number/short code?
  • A: In Settings > Integrations > SMS (integration-level), not in the template.
• Q: Can we send MMS?
  • A: Yes. Enable mms_enabled and include an image content area. Provider support and provisioning of MMS is required.
• Q: How do we enforce required fields?
  • A: Mark a content area as required. SmarterSends validates before sending or scheduling.
• Q: Can we limit where tracking parameters are appended?
  • A: Yes. Use the append-to-urls content area’s domain allow-list.
• Q: How do we add a compliance opt-out line?
  • A: Set a default stop_language at the integration level and/or include it in your template or a content area so it’s visible in each message.