Enable SMS/MMS for Iterable

Connect Iterable SMS to create and send campaigns from SmarterSends. Configure Iterable under Integrations → Email first, then complete the SMS settings below.

An Admin manages integration settings. Template authors need Manage Templates, campaign creators need Create SMS, and direct sending uses Send SMS within the account's approval and template rules.

Prepare Iterable

Have an SMS-enabled Iterable project with an SMS channel, message type and configured sender. Confirm the message type is appropriate for the messages and recipients you intend to use. Sender availability depends on the project's sender and message-type configuration; see Iterable's message type and sender guidance.

For shortened links, have the tracking domain configured in Iterable. See Iterable's link-shortening instructions.

Configure SmarterSends

1. Sign in as an Admin and open Integrations → SMS/MMS.
2. Choose Iterable under SMS Provider.
3. Complete the settings below:

Setting	What to select or enter
SMS Channel	Select the intended SMS channel from the list loaded from Iterable. This selector currently lists Marketing channels.
Message Type ID	Select the SMS message type belonging to the intended channel. Verify the choice against Iterable's Message Channels and Types settings.
Link Tracking Enabled	Enable when using Iterable link shortening/tracking.
Link Shortening Domain	Enter the tracking domain configured in Iterable when link tracking is enabled.
MMS Enabled	Enable when your Iterable sending service supports MMS and you intend to use images.
Stop Language	Footer text used when building the SMS template. Check Iterable's own opt-out wording to avoid duplication.
Include From Name in Message	Includes the template's From Name in the message body when it is built. It does not select the sending number.
Maximum Message Length	Enter a whole number from 160 to 800. This limits template text entry, not final personalized length or carrier segment count.

4. If Test API Access appears, select it to validate the form and expose Save.
5. Select Save and confirm SMS Settings Updated.

The connection form does not send a test SMS. If a channel or message type is missing, verify it in Iterable and ask SmarterSends support to check the available choices. Transactional channels are not offered by the current SMS Channel selector. Do not select an unrelated type simply to complete the form.

The SmarterSends SMS integration has no sending-number field for Iterable. Configure the sender in Iterable and confirm which sender appears in a received test.

Create the template and campaign

1. Create an SMS template using the SMS/MMS template instructions.
2. Insert Content Area codes into the SMS body wherever campaign creators should supply text. Without those inserted codes, the template's body remains fixed.
3. For an editable MMS image, use Settings → Add Image Content Area in the template editor and complete its settings.
4. Save, test and publish the template for the intended groups.
5. Create an SMS campaign from the template and supply its text and image content.

MMS handling depends on the Iterable sending service and destination. Use media supported by that service and verify how it appears on the receiving device. Enabling MMS in SmarterSends does not provision it with the sending service.

Send a test

1. Find an Iterable user profile with the test phone number and the appropriate SMS subscription status.
2. Enter that profile's email address in Test Account.... SmarterSends' Iterable test workflow identifies the recipient by email, even though the resulting message is SMS/MMS.
3. Select Send Test. This saves the campaign and creates a test send through Iterable.
4. Check the received text, sender, image, footer and shortened links. Verify link destinations and any campaign parameters.
5. Complete the normal audience, approval and send workflow after the test succeeds.

If your test profile cannot be identified by email, contact support for an appropriate testing workflow. Entering the phone number in this field does not substitute for the email address.

Troubleshooting

What you see	What to check
Iterable is not listed	Confirm the Iterable Email integration is connected.
No suitable channel or message type	Check the project's SMS setup, the connection's API access and that the selected type belongs to the intended channel.
Test request succeeds but no SMS arrives	Check the email-to-profile match, phone number, subscription status, message type and sender in Iterable.
The wrong sender appears	Review the sender and message-type configuration in Iterable. From Name in SmarterSends controls body text.
Duplicate opt-out text	Review Stop Language, the saved template body and Iterable's automatic wording. Update affected templates and test again.
Image missing or delivered as a link	Check MMS provisioning and the sending service's behavior for that destination, along with the media URL and file requirements.

Two-way SMS conversations require a separate setup in SmarterSends.