Enable SMS/MMS for Iterable

This guide explains how Iterable customers enable SMS in SmarterSends, configure Iterable-specific options, and build SMS templates with editable content areas.

Prerequisites

• SmarterSends account with admin access
• Iterable account with SMS enabled (channels/message types configured)
• message_type_id for your SMS type in Iterable
• channel key (Iterable Channel Name/ID) for SMS
• Optional: link tracking/shortening domain if used

Enable Iterable SMS in SmarterSends

1. In SmarterSends, go to Settings > Integrations > SMS.
2. Set Provider to Iterable.
3. Fill in provider-specific settings:
   1. MMS (optional): Enable if you want to send images via MMS
   2. Stop Language: Compliance footer text, e.g., Reply STOP to optout.
   3. Include From Name (optional): When enabled, the sender’s From Name (configured in your templates) can be included within your message content (useful for brand identification at the start of the SMS).
   4. Maximum Message Length (optional): Between 160 and 800. SmarterSends uses this to warn and help you stay within intended lengths.
   5. SMS Channel (required): The Iterable channel you send SMS through.
   6. Message Type ID (required): Your Iterable Message Type ID for SMS.
   7. Link Tracking (optional): Enable Iterable link shortening.
   8. Link Shortening Domain (optional): Enter the domain you have configured within Iterable for link shortening/tracking.
4. Save.

Create a SmarterSends SMS Template (Iterable)

1. Go to Templates > Create Template and choose type SMS.
2. Name the template and set a default From Name (optional) and whether it’s locked.
3. Insert text and campaign merge tags as needed (e.g., %%campaign_name%%, %%campaign_template_name%%).
4. Add Content Areas (see next section) for the parts you want end users to control per-campaign.
5. Save the template.

Using Content Areas in SMS Templates

Use the same content area pattern:

• Placeholders: %%contentarea{ID}%%
• Optional conditional wrappers: {%conditional-{ID}-begin%} ... {%conditional-{ID}-end%}

Test Sends and Compliance

• Use the composer’s test send by entering the Email Address of the test account associated with your SMS number.
• Include stop_language in your template or as a content area to meet compliance needs.